UnionPay Smart was established in 2012 as a subsidiary company of China UnionPay. Relying on the big data resources, UnionPay Smart makes innovative practice on precision marketing, business intelligence, and financial technology. For businesses and consumers, UnionPay Smart established a data mining management platform, integrated numerous datasources in different dimensions, which can provide smart marketing, investment transaction evaluation, user’s identification, 360 ° portraits of target customers and other services for the bank, retail, car, travel, aviation and other industries. After 5 years’ polishing, UnionPay Smart has served over 500 well-known companies, creating great value for customers and clients.