-Event Background-
As the target market of global retailers, emerging Asia retail market with large amount of customers, growing consumer demand and accelerating urbanization process, occupies the forefront of strategic expansion marketplace. With the huge market capacity,Chinais one of the most sought-after target markets. As the leading position of Shanghai, Shanghai has more opportunities and changes.China’s retail industry has gone through an innovative and fast developed period in the year of 2017.
In the era of Omni-channel retailing, retailers withstand the challenges and difficulties from many aspects and realize that retailing business has to apply consumer experience improving as a starting point, and lay emphasis on merchandise controlling, supply chain management and seamless channel jointing. Therefore, retailers’ transitionfrom large-scale and extensive development model tobeneficial and connotative development model can be truly put into effect.
Following the huge success of last summit in Shanghai, the 12th Shanghai Retail Industry Summit and China Retail Innovation Summit 2017 will be held on December 5th -6th, 2017in Shanghai, China which will converge 400 industrial giants from retailers, B2C companies, brand owners, supply chain management providers, express and logistics, marketing solution provider, retail technology service providers, payment solution providers, consultancy, association and so on to discuss opportunities and challenges of china retail industry development, and seeking cooperation potentials for industrial professionals of retail.