Zhang Zhenghua has more than ten years of experience in the field of payment and was the first leader in the payment industry in China. Before founding UNPay, he was the founding CEO of Baidu, and was responsible for Baidu’s wallet payment and its financial-related businesses. Prior to Baidu, he worked for seven years in Alipay. As the person in-charge of Alipay's Innovation Division, he successfully transformed Alipay into a consumer end product. Being the pioneer of online payments in China, Zhang Zhenghua witnessed the rise of mobile payments from scratch.