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    With field research of markets and industries which is analyzed from a global strategic perspective by our professional teams, as well as hot topics which interest leadership and management, Shine Consultant provides you with one-stop platform of dialogue, practice -sharing and social network!
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    Committed to provide keynote speakers, executive learning masterclasses and boardroom advisory for global enterprises and institutions, each service provides a deeper and more interactive experience, especially for small, selected audiences and key individuals. We have the resources of the most influential business leaders and experts, who are the most outstanding representatives in their fields. Our team consists of experienced speech and event managers, and we focus on building long-term and in-depth partnerships.
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    Committed to be the world's most professional provider of industrial Summit & Event. We provide one-stop professional services, including investigating and planning, on-demand inviting, marketing and promoting, operating, project management, live& digital conference, each service is performed by an experienced professional team matched with long-term industrial resources. We focus on establishing long-term and in-depth partnerships.
Guest Information
YU Ruifen
YU Ruifen
Positions:

CEO&Founder

Company:

Shanghai Laiyifen

YU Ruifen, the “Queen of Snacks”, co-founder and president of Shanghai Laiyifen Co., Ltd., has developed a small grocery store into a snack food chain with nearly 2700 chain stores and annual sales of over 3.8 billion RMB in the past 20 years. With 20 years of entrepreneurship, YU Ruifen is familiar with fast-moving market and focuses on production. On October 12th, 2016, Laiyifen launched in the A-share market and became the first stock of Chinese snacks. Despite the achievement in the capital market, from product to brand, form offline to omni-channel integration, she motivates Laiyifen into the New Retail benchmar