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  • Summit & Event :
    With field research of markets and industries which is analyzed from a global strategic perspective by our professional teams, as well as hot topics which interest leadership and management, Shine Consultant provides you with one-stop platform of dialogue, practice -sharing and social network!
  • Shine Speaker Bureau:
    Committed to provide keynote speakers, executive learning masterclasses and boardroom advisory for global enterprises and institutions, each service provides a deeper and more interactive experience, especially for small, selected audiences and key individuals. We have the resources of the most influential business leaders and experts, who are the most outstanding representatives in their fields. Our team consists of experienced speech and event managers, and we focus on building long-term and in-depth partnerships.
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    As world-class insight network, we connects clients-decision makers with vetted subject matter experts-advisors. Our clients leverage the insights and perspectives shared by our advisors to stay informed and make better business decisions.We have over 600,000 Shine Advisors in 20 industries, which continues to grow every day.
  • Shine Event Service:
    Committed to be the world's most professional provider of industrial Summit & Event. We provide one-stop professional services, including investigating and planning, on-demand inviting, marketing and promoting, operating, project management, live& digital conference, each service is performed by an experienced professional team matched with long-term industrial resources. We focus on establishing long-term and in-depth partnerships.
Guest Information
GUAN Dongyuan
GUAN Dongyuan

Senior Vice President, President of China



Guan Dongyuan, with more than 22 years of executive experience, Guan is a dynamic leader with deep knowledge in the aerospace and mining industries, as well as a proven track record of successfully leading Brazilian corporations to develop the Chinese market.

In 2000, Guan was appointed the first Country President of Embraer in China, the world’s largest manufacturer of commercial aircraft of up to 150 seats. In this role, Guan leads all management and business activities across Greater China, fully responsible for both building and implementing Embraer’s strategy and management. He leads commercial and executive aircraft sales campaigns, as well as after sales services and support. Guan was instrumental in establishing the successful joint ventures Harbin Embraer Aircraft Industry Co., Ltd. (HEAI) in 2003, which enabled the groundbreaking production of Embraer commercial aircrafts in China locally. In June 2012, Embraer and AVIC extended the partnership in HEAI to build Embraer’s Legacy600/650 executive jets. China and Brazil’s heads of state attended the signing ceremony, a milestone in the aviation industry of both countries: it was the first joint venture assembly project in large business jet in China. The business model of HEAI opened a new chapter in Sino-foreign industrial cooperation in the history of China’s civil aviation. It was referred to by both countries’ leaders as “a model of South-South Cooperation”. With his forward-looking vision, clear strategy and continuous efforts in pursuing market penetration in the regional airline market over the past 18 years, Guan has led Embraer China to take a market share of around 80% in the category of up to 150 seats in China. In China’s flourishing executive aviation market, Guan and Embraer China is a well-known market force.

Prior to Embraer, Guan worked at Vale Brazil from 1994 where he held several positions before serving as Chief Representative in China for five years since 1996. He was the youngest senior executive in the history of Vale, leading the company to establish operations in China in its early stage and explore and develop the market, laying a solid foundation for Vale’s success in China today.

Guan Dongyuan has been presented with several awards, including:

· Civil Aviation, Person of the Year- Aviation Weekly Magazine, Business Edition, in 2004;

· Top 10 Industry Achievers of Asia-Pacific 2006- Aviation Business Asia Pacific Magazine, in January 2007;

· China Top 10 Economic Talents 2006- Organization of Study for National Condition, in June 2007;

· Entrepreneurial Talents Top 10 2007- China’s Annual Talents 100 Committee, in February 2008;

· Leadership Excellence Award – the 9th Chinese Aerospace Laureate Awards, Air Media Group & Aviation Week, in September 2013.

Guan obtained his Master’s Degrees in Shipping Engineering & Business Administration from Sao Paulo University and China Europe International Business School (CEIBS), respectively. He has also completed a global CEO senior training course jointly organized by CEIBS, Harvard Business School, Spanish IESE Business School and Switzerland IMD Business School, as well the Tsinghua PBCSF CEO Program. Guan speaks fluent Mandarin, Portuguese and English.